Lexus IS-C Demand Outpacing Production
The Lexus IS-C is off to a booming start in the US, with dealerships selling the new convertible faster than Lexus’s Kyushu plant in Japan can make them. Wards has the story:
The facility is ramping up to produce at least 225 IS-C models a month just for the Northeast region of the U.S., Scott Wracher, general manager of the Lexus’s eastern area, says at a press conference here.
The overall build rate will allow Lexus to sell 1,200 units per month nationally. “I don’t think we’re going to outstrip demand with our build rate,” he says, adding, “There’s a lot of value in the IS (models) compared to our competition.”
Wracher says it’s too early in the sales cycle to estimate the average transaction price for the new convertibles, although he believes all units will be sold at the base price. He also predicts sales of the new models will break 85% for the 250C and 15% for the 350C.
The IS-C is coming on the market just as the convertible season starts, and with that good timing comes a huge surge in demand. No doubt that sales will slow down once the weather gets colder, but until then, the IS-C is a hot commodity.
[Source: Wards Auto via Club Lexus]
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this is really good news for Lexus!!
Hi everybody.
). The only problem I have is that the rear wheels are too low towards the ground making the side look a bit chunky. Besides that, I believe this car is perfect. I am 26 years old, and ever since I was old enough to drive i have bought only Lexus cars (fortunate enough my parents have terrific paying jobs). I just bought my own LS600hL in Smoky Granite Mica and the Cashmere leather interior with the Brown Walnut Accent. I love it. I also own an ISF, just for fun, and it is easily the sportiest luxury car I have ever driven. Again, I am grateful to be here and I love this website. 
I’m new to this website on the commenting part, but I have been reading this for ages and I think it is the absolute best Lexus site ever! The sales of the IS250C, like they predicted, will probably serve the highest demand of any other convertible on the market. Once people start getting used to how truly unreliable and boring Mercedes and BMW are, they will decide to try something new (and much more sexy
I hope that in the next generation IS, they’re making the vehicle ready for both the F and C versions. The sedan still has to look like itself, but a more normal looking IS-C should bring in even more customers.
I’m having this feeling that the next-gen is gonna have lots of round, muscular, yet very elegant curves with a some sharp lines and edges hither and thither across the top, middle, and bottom. A clean and timeless design overall like that of the current generation.
The interior is probably going to have lots of soft touch material here and there with wood as a probable afterthought. I just can’t figure out whether Lexus would go for a spacious-looking interior with the windshield stretched far ahead or pulled back.
I’d love one of these. But I live in New England and we’ve had one of the coldest and rainiest summers on record. Plus, the Lexus dealer network isn’t that great up here. I’m about 30 minutes from every other luxury marque imaginable. Have to travel nearly an hour to get to a Lexus dealership.
There are so many good news in href=“http://www.4wheelsnews.com/breaking-news-lexus-is-f-convertible-will-be-built/”>THIS REPORT</a>
I’m surprised that the IS C is lighter than the IS sedan. Why is that?! ...simpler rear cabin? lighter roof? ...how did they deal with the chassis stiffness?!
REMEMBER TO READ THE LAST PARAGRAPH ABOUT THE NEXT-GEN SC AND THE LFA! I apologize if I have repeated what others have already mentioned x]
Hi,LexusIsGreat. Congrats on your LS600hL, its my Dream Car period. Plan on purchasing one within the next 6 years ie the next gen LS to replace my current ‘06 GS300.
Can’t believe the next SC may get a soft top, maybe they plan to launch a hardtop version too.
Remember, most of the best looking convertibles are still the soft tops.
And it’s gonna be a Lexus. Just trust them and let them handle most of the technical stuffs