Lexus USA June 2009 Sales Report


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With June at an end, Lexus has published their monthly sales figures—and there’s finally something positive to report:

June Year to Date
2009 2008 % CHG 2009 2008 % CHG
IS 3,465 4,324 -23.1 15,681 26,260 -42.7
ES 3,918 5,726 -34.3 20,363 33,156 -38.2
GS 454 1,213 -64.1 3,556 9,059 -60.5
SC 82 154 -48.9 485 1,230 -60.3
LS 806 1,525 -49.3 4,857 11,554 -57.7
Total Cars 8,725 12,942 -35.3 44,942 81,259 -44.3
RX 7,355 5,820 21.3 39,969 42,510 -5.4
GX 529 860 -40.9 3,407 8,764 -60.9
LX 265 631 -59.7 1,742 4,178 -58.0
Total Trucks 8,149 7,311 7.0 45,118 55,452 -18.1
Total Sales 16,874 20,253 -20.0 90,060 136,711 -33.7

A 21.3% jump in sales for Lexus’ top model certainly adds up quick, and helps boost the overall numbers to make Lexus the top-selling luxury brand this month. And while overall sales for the year are still down 33.7%, it’s a 2.5% improvement over last month. Hopefully the RX, HS250h and IS-C can continue to chip away at this number.

Full press release after the jump.

TOYOTA REPORTS JUNE AND FIRST-HALF SALES

TORRANCE, Calif. (July 1, 2009) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported half-year sales of 770,449 vehicles. TMS saw improvements in the second quarter, posting sales of 410,777 units, an increase 11.2 percent over the first quarter, on a daily selling rate basis. For the month of June, TMS recorded sales of 131,654 units, a decrease of 34.6 percent from last June.

The Toyota Division posted June sales of 114,780 units, down 36.3 percent from the year-ago month. The Lexus Division reported sales of 16,874 for the month, a decrease of 20 percent from last June.

Toyota Division

Toyota Division passenger cars recorded June sales of 75,487 units, down 39.1 percent from the same period last year. Camry and Camry Hybrid remained Toyota’s volume leader in June, posting combined monthly sales of 26,394 units. The all-new redesigned Prius mid-size gas-electric hybrid posted June sales of 12,998 units, up 6.1 percent from the year-ago month. Corolla recorded June sales of 19,935 units. Yaris reported sales of 5,243 units for the month.

Toyota Division light trucks posted June sales of 39,293 units, down 30.1 percent from the year-ago month. Light truck sales were led by the RAV4 compact SUV with sales of 10,054 units, up 0.6 percent from last June. Highlander and Highlander Hybrid posted combined sales of 6,885 units for the month. The Tacoma mid-size pickup reported June sales of 9,035 units. The Tundra full-size pickup recorded sales of 5,187 units.

Scion posted June sales of 4,262 units. The xB urban utility vehicle led the way with sales of 1,869 units. The tC sports coupe recorded sales of 1,446 units. The xD reported sales of 946 units for the month.

Lexus Division

Lexus passenger cars reported June sales of 8,725 units, a decrease of 35.3 percent from June 2008. Passenger car sales were led by the ES entry luxury sedan with June sales of 3,918 units. The IS entry luxury sport sedan posted combined sales of 3,465 units. The LS flagship luxury sedan recorded combined sales of 806 units. The GS luxury sport sedan reported combined June sales of 454 units.

Lexus Division light trucks recorded June sales of 8,149 units, up 7.0 percent from the year-ago month. Lexus sales were led by the RX luxury utility vehicle, which posted combined June sales of 7,355 units, up 21.3 percent from last June.

TMS Hybrids

TMS first-half hybrid sales totaled 81,280 units. In June, TMS posted sales of 16,744 hybrid vehicles. Toyota Division posted sales of 16,189 hybrids for the month. Lexus Division posted sales of 585 hybrids in June.

There were 25 selling days this month, compared to 24 selling days last June.

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. With more than 35,000 direct employees and 165,000 indirect employees in the U.S., TMS sold more than 2.2 million vehicles in 2008. For more information about Toyota, visit http://www.toyota.com/, http://www.lexus.com/, http://www.scion.com/ or http://www.toyotanewsroom.com/.

Comments


Comments


  1. Light at the end of the tunnel?  Perhaps first sighting, glimmers…and Lexus was the top-selling luxury brand this past month, albeit by a small margin.

  2. sigh i hate negatives…i really don’t understand why in the world the IS and GS are declining so much! they’re the most beautiful Lexus models yet they sell at nearly the bottom of the sedan chain! sigh

  3. oh and krew, HAPPY CANADA DAY!!! LOL SEND ME SOME POUTINE…please? LOL !!!love that stuff

  4. Good eye, I missed that—updated the post.

  5. Well speaking for the IS, it is doing well considering there is only one body type (at present).  Its sales are midpack, ahead of the CTS, TL, G37 sedan for instance. With the IS C sales should pick up further.

    However, GS sales have faded with the economic downturn and increased competition. Before the financial crisis it was already not secure in its previous third ranked spot behind the E-Class and 5-series.  It probably faces internal competition from the similarly sized and less expenesive ES as well.

  6. I would have to say the ES doesn’t compete with the GS and vise-versa.  They have totally different driving and suspension characteristics which makes them worlds apart.  Anybody choosing between the two really needs to figure out what they are looking for before buying either of them.

  7. I believe your are generally correct in terms of what any serious buyer who is looking at the vehicle’s specifications would determine. On paper and by design, the GS and ES aren’t meant to compete.

    However, I have heard that the ES and GS are cross-shopped by consumers that have less of an interest in RWD vs. FWD, performance etc., and simply want a midsize luxury sedan with technology and room.  On that front, the ES fits the bill somewhat better…it costs less, has more rear seat room (owing to the absence of the RWD tunnel/setup etc), and has most of the technological features (SmartAccess, ML stereo, heated/ventilated seats, etc.)  And, given Lexus’ traditional emphasis on luxury, the ES goes further and even has an Ultra Luxury package (reminiscent of the LS 430) which is fully-optioned and even has an exclusive panoramic roof. 

    The GS does not have an Ultra Luxury package. Instead, it justifies its higher price and lineup position with RWD, better performance and handling, more power, plus the availability of AWD / hybrid options.  And a serious examination would find a differently appointed interior, with more unique styling on the doors and wood trim, etc. However these are the details, less obvious to the casual viewer, and they come at a higher price.

    Looking at the competition, most have gone for big-medium-small in C/E/S, or 3/5/7, or A4/A6/A8; by comparison Lexus is the only brand with 2 midsize vehicles.  While Lexus now is competing in a like fashion with the IS and LS at the big/small categories, it has positioned the ES as an ‘entry level’ luxury vehicle in terms of price but a midsize vehicle in terms of features and dimensions.  This likely stems from past history where Lexus and other marques have offered larger size and lower prices to challenge established rivals—see the G35, the CTS as recent examples. The GS is a midsize vehicle but with a luxury price to match.