Lexus USA April 2009 Sales Report


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April 2009 sales have been released by Lexus USA, here’s the model-by-model breakdown (plus the year-to-date):

April Year to Date
2009 2008 % CHG 2009 2008 % CHG
IS 2,324 4,550 -48.9 9,303 16,516 -43.1
ES 3,549 5,439 -34.7 12,320 20,599 -39.6
GS 468 1,568 -70.2 2,586 6,138 -57.5
SC 83 217 -61.8 310 860 -63.6
LS 765 1,992 -61.6 3,221 7,914 -58.9
Total Cars 7,189 13,766 -47.8 27,740 52,027 -46.2
RX 6,237 7,160 -12.9 25,152 28,608 -11.2
GX 505 1,625 -68.9 2,210 6,510 -65.7
LX 264 799 -67.0 1,162 2,720 -56.9
Total Trucks 7,006 9,584 -26.9 28,524 37,838 -23.9
Total Sales 14,195 23,350 -39.2 56,264 89,865 -36.8

Even with the 12.9% drop under last year, the new RX 350 has experienced a very successful launch, and was April’s best selling luxury vehicle in the USA.

The GS, on the other hand, is taking a beating. I have no idea why sales are so low—a 70.2% decrease is tough to understand and hard to counteract. Think of this—due to poor sales, the next-gen GS release gets bumped up, causing the current sales to drop even further. No way around it, it’s a catch-22.

(After months of negative numbers, I’m looking forward to a positive month.)

Comments


Comments


  1. it´s really time for the upcoming models to “show up”...i mean the IS 250/350 C, HS 250h and the new GX (maybe as a hybrid model?)

  2. I hope the new models boost the numbers, clearly something has to change.

  3. still the RX amazes me. lexus really hit the jackpot with that model since 1999

  4. I think you’re right, lexus needs to hurry up on the new models. The current GS body style has been around since 2005 (the 2006 model year). Although it still looks good it does mean a new GS should be coming up shortly, Lexus seems to run on 4-6 year body styles, and it’s been 4. This could be why the GS has slowed down, but I think it’s more of the nature of the car, a sports car. It’s a car that requires premium gas, more expensive maintenance, and commands $52k. During a recession it seems people would migrate more towards the ES or IS. The biggest reason is that most people are just not buying cars right now.

  5. I know! They could have given it a completely different name than the RX because it is such a huge improvement over the previous generation even.

  6. so lexus need now the following (from my view)

    *IS sedan with at least 3 other version
    coupe IC coupe
    cabrio IC cabrio the cc failed to be stylish
    wagon named sport cross
    & finally better if their is also a cross over version from it named IX
    all gasoline or diesel or gas hybrid or diesel hybrid

    *GS/SC/GX
    GS with also sedan and wagon as sport cross
    and switching the GX to a real cayenne / X5 / Q7 competitor with a sport chassis not truck one
    make the SC is the coupe / caprio version
    as in IC not coupe caprio as nowadays SC / IS coupe
    make it competitor to 6 series

    *LFA
    lexus need it urgently
    with it’s both versions

    *ES(EC) / RX / HS / BS
    instead of deleting the ES step it down the IC
    as the smallest coupe EC and switching the RX with it to share the next generation RAV-4 and the role of nowadays RX will be played well with a rear wheel (IX)
    and the HS please delete it or change it to rear wheel small sedan also as to compete with corolla , civic and the hatchback version from it (the longly rumored BS)
    make it stylish and fun to drive as GOLF , A3 & 1-Series

    so with my vision
    lexus ‘ll be changed to total luxury competitor
    i know i am dreaming
    but what’s wrong with that

  7. “*IS sedan with at least 3 other version
    coupe IC coupe
    cabrio IC cabrio the cc failed to be stylish
    wagon named sport cross
    & finally better if their is also a cross over version from it named IX
    all gasoline or diesel or gas hybrid or diesel hybrid”

    * I think the IS can really compete against the 3 series, They already have the four door and the convertible they just need the coupe version to fill out the class. I really don’t see a need for a wagon, wagons are kind of awkward and the first IS wagon didn’t sell too well. During a recession it’s not a good move for them.
    * I’m not sure what you mean by a cross over named the IX, do you mean something the size of a Rav4?

    “*GS/SC/GX
    GS with also sedan and wagon as sport cross
    and switching the GX to a real cayenne / X5 / Q7 competitor with a sport chassis not truck one
    make the SC is the coupe / caprio version
    as in IC not coupe caprio as nowadays SC / IS coupe
    make it competitor to 6 series”

    * The GS should not be a wagon now either, it’s not a good market to start during a recession. They need to think about a GS-F to compete against the M5 and E class AMG. The future generation GS could possibly take on the CLS as well.
    * The GX does need to be a Cayenne and X5 competitor I agree, Maybe a GX 460 and 570? But it needs to be taken off a truck platform I agree.
    * The SC can be really interesting, Lexus needs to turn the SC into a CL/6series competitor, maybe even a CLS competitor. Maybe a convertible option to compete against the E class convertible coming out and the 6 series. Lexus has a lot of room with the SC, make it more like the original SC coupe.

    “*ES(EC) / RX / HS / BS
    instead of deleting the ES step it down the IC
    as the smallest coupe EC and switching the RX with it to share the next generation RAV-4 and the role of nowadays RX will be played well with a rear wheel (IX)
    and the HS please delete it or change it to rear wheel small sedan also as to compete with corolla , civic and the hatchback version from it (the longly rumored BS)
    make it stylish and fun to drive as GOLF , A3 & 1-Series”

    * The ES won’t go anywhere, it’s in the perfect spot right now. The ES really defined a class of its own, a class of luxury without sport for a reasonable price.
    * The HS will be a good addition to the Lexus lineup, offering a dedicated hybrid with more luxury than a prius. I agree i’m not wild about the looks but maybe they can do a couple more tweaks to make it look a lot nicer.
    * As for a 1 Series type car I just don’t see it happening right now, it’s kind of like the wagon versions. I think the 1 Series size will sell well in Europe but not as well in the US, so maybe a EU only version, doesn’t seem like the market lexus wants to be in now.

  8. thanks tyler for your reply

    -my view is worldwide not only North American so
    it must contain a wagon versions for GS & IS specially in europe to take on 3 & 5 wagon @ BMW or C & E wagon @ mercedes or A4 & A6 wagon @ audi know the first generation sport cross not sold well but that is due to the lack of diesel engines and manual transmission

    -i agree with you on the GS must take on the CLS i hope not only the GS but also the IS & LS

    -about the ES i read an article that this generation ‘ll be the last one and then they ‘ll delete the name
    so i guess if lexus can mobilize the name to take benefit of it as a coupe and down size the RX also to leave a gap for the new IX which ‘ll take on the X3

    -the SC & LFA i think all lexus fan agree to make the SC as the original one as (6-series / CL) competitor
    and hurry up with the both versions of LFA (coupe/R.ster) specially as i think with the new rumors about the 5.0l V10 ‘ll got 600 hp instead of 500 hp that was written before that’s plus the other engine that ‘ll be enter in 24 hr Nurburgring
    4.8l V10 500 hp+

    -GX i think it is prisoned and ‘ll be free if it take a sedan sport chassis not that truck one as now a days

  9. as we said before…..too “complete” there linneup for the US (in my mind) Lexus may need one or two Cóupes, a roadster (Z4/SLK) and a hybrid version of the ES - less power than the GS but more as the HS.

  10. I’m definitely looking forward to seeing if the new RX can keep the model’s momentum going.

  11. Very interesting ideas, mtema99:

    * The next generation IS is almost guaranteed to be offered in coupe/sedan/convertible variants—though it’s probably at least two years away.

    * I can’t imagine the IS or the GS offered as wagons, at least how they look now.

    * The new SC is the vehicle I’m looking forward to the most, I think it will really define how Lexus moves forward to the future.

    * I remember the article about the ES being canceled, and there’s an argument both for and against. Personally, I don’t see it.

  12. That’s interesting, with the HS in the picture now—maybe there is a stronger argument that the ES could be canceled. I don’t know, it’s their best selling car but also the one vehicle that’s used most frequently in the “re-badged Toyota” argument.

    Definitely think an IS & GS coupe, plus a new SC, is exactly what this brand ordered.

  13. yup
    you are right i forgot Z4/SLK competitor
    with the LFA & the next SC which ‘ll be 6-Series/CL competitor.

  14. * I can't imagine the IS or the GS offered as wagons, at least how they look now.

    about that

    the
    Audi A6
    Mercedes E class
    BMW 5 series
    & Jaguar XF have a wagon variant

  15. I think there will be some room for an ES hybrid (maybe on the next generation?) The ES won’t go anywhere any time soon. They need a hybrid that is larger than the HS with a little more power, not everyone wants an underpowered fuel saver.

    I don’t know about a small roadster like the Z4 or SLK, i think Lexus should go more after the SL market (Like the LF-A).

    I think the GS could go as a coupe option to compete against the E Class coupe and CL, or become a 4 door coupe to compete against the CLS and let the SC compete against the CL.

    Any info on the next generation GS, when we might see it?

  16. @mtema99: Absolutely, I think there’s a market for wagons, but I think the European brands have it locked up.

    Just not something I see Lexus doing, though I’d love to be wrong.

  17. aha
    i know what you mean

    let’s wait and see

  18. i searched a lot about any details on the next generation (IS/GS/LS/SC)lines and i found 0

  19. Nothing so far on the 4GS—I think any leaked info on the next generation will absolutely kill the already low sales.

  20. @mtema99: Well, if you do find anything, send me a message!

  21. Ya you’re right, and I realized it’s only been 3 years since this generation came out, it will probably stick around for another 2 or 3

  22. i will

    but i hope i can found any

  23. i found that design language for the next generation

    it wanna a lot of work

    but also it contain great lines

    that’s the link

    http://carscoop.blogspot.com/2008/10/lexus-lf-ss-concept-by-jin-hee-kim.html

  24. RX numbers are going to start falling.  There 09 numbers were boosted by the factory cash incentive for the 09 RX model.  But most of that 09 inventory is gone, and the 2010 is just sitting there on the lot with no incentives.

    The RX sales number is going to start getting hit hard soon.