Lexus USA April 2009 Sales Report

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April 2009 sales have been released by Lexus USA, here’s the model-by-model breakdown (plus the year-to-date):

April Year to Date
2009 2008 % CHG 2009 2008 % CHG
IS 2,324 4,550 -48.9 9,303 16,516 -43.1
ES 3,549 5,439 -34.7 12,320 20,599 -39.6
GS 468 1,568 -70.2 2,586 6,138 -57.5
SC 83 217 -61.8 310 860 -63.6
LS 765 1,992 -61.6 3,221 7,914 -58.9
Total Cars 7,189 13,766 -47.8 27,740 52,027 -46.2
RX 6,237 7,160 -12.9 25,152 28,608 -11.2
GX 505 1,625 -68.9 2,210 6,510 -65.7
LX 264 799 -67.0 1,162 2,720 -56.9
Total Trucks 7,006 9,584 -26.9 28,524 37,838 -23.9
Total Sales 14,195 23,350 -39.2 56,264 89,865 -36.8

Even with the 12.9% drop under last year, the new RX 350 has experienced a very successful launch, and was April’s best selling luxury vehicle in the USA.

The GS, on the other hand, is taking a beating. I have no idea why sales are so low—a 70.2% decrease is tough to understand and hard to counteract. Think of this—due to poor sales, the next-gen GS release gets bumped up, causing the current sales to drop even further. No way around it, it’s a catch-22.

(After months of negative numbers, I’m looking forward to a positive month.)