Fairmont Hotels & Lexus Extend Partnership


Lexus LS 600hL

As it turns out, the Hybrid Living Suites were just a prelude to a more extended partnership between Lexus and Fairmont Hotels:

Fairmont Hotels & Resorts and Lexus, two global brands synonymous with luxury and style, today announced a formal partnership that will provide Fairmont President’s Club members with an even greater level of personalized service during their stay. The principal and most visible component of the new marketing alliance will be the use of Lexus hybrid vehicles as hotel courtesy cars at Fairmont Hotels & Resorts in the United States.

A thoughtful benefit reserved exclusively for members of Fairmont’s guest loyalty program, the new fleet of Lexus hybrid vehicles, which provide greater fuel mileage with lower smog-forming emissions, will be available to conveniently transport guests around the destination while making less of an impact on the environment.

Seems to be a good deal, considering membership to Fairmont’s President Club is free.

[Source: MarketWatch]

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