Lexus Europe 2008 YTD Sales

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Lexus Europe have reported their 2008 January to June sales, and the result is very similar to the US numbers. For the first six months of the year, 24,859 vehicles have been sold, a 14% decrease from last year.

The press release also mentions that 35% of all Lexus’ sold in Europe are hybrids, which is down from 37% last year. (Hardly a significant drop, but it’s worth mentioning.)

In addressing the drop in sales, the Toyota press release included a very interesting quote:

‘2008 has been challenging as we prepare for a new product offensive and face tougher external pressures,’ said Tadashi Arashima, President and Chief Executive Officer of TME. ‘We are confident of entering a new phase of growth in-line with the introduction of 18 models, including two hybrids, to Europe. Each model will bring improved fuel efficiency, helping to expand our low CO2 sales mix.’

With eighteen new models (!!!) about to be introduced, it looks like Toyota/Lexus is about to begin a major offensive in Europe.

[Source: Infibeam]



  1. It always seems as if toy/lex are up to nothing much because they tend to be alot more secretive than there German counterparts as to what their future plans are. I was beginning to think that the other companies would far surpass them seeing as to how they are planning to launch many models aswell. It is nice to know that Toyota has a good future plan in Europe and I wish them luck in conquering that market like they have done in ours and that of our Southerly neighbors (US of A).

  2. OMG!!! 18 models?! I must say, though, IT’S ABOUT TIME!!!
    Lexus always suffer from lack of new models, which isn’t a good thing when not many of the cars they’ve made have ever had a timeless effect to them.

    Some new Toyota’s are making the Lexus worth nothing, and this is where Toyota goes wrong. I don’t feel their efforts to better their luxury line-up but rather tone down their economy cars instead. not good…not good at all. I really do hope the new cars really are something to talk about. Everyday, I just watch Merc and Bimmer come out with all sorts of needless models to spoil their fans to brag about…and as a Lexus fan…I’m just left rotting like a tomatoe.

  3. wait…for Europe?!
    but…but…Lexus!...what about the US?!

  4. @WorldofLuxury: about time indeed smile think of all the models we don’t have, like ES, ISAWD, GSAWD, IS350, GX and LX. Not to speak of the Toyota models Avalon, Camry hybrid, Tacoma, Tundra, 4runner, FJ cruiser, Highlander, Sequoia and Sienna, or the Scion line. Most of those are too big for Europe anyway but the Avensis and Rav4 are getting old so some fresh models is needed over here.

  5. WorldofLuxury: I agree with you somewhat about Toyota’s handling of Lexus, but it’s my feeling that Toyota has corrected this for the most part. The new LX is a bit too close to the Land Cruiser, but they’re both fantastic.

    At one point, I would have said their one mistake is the similarities in the rears of the Camry and the LS, but then BMW came along and copied it as well.

    Pond: Thanks for putting that list together, I was very curious about the exact differences in the lineup USA vs. Europe.

    I’ve always been surprised by the fact the ES isn’t offered in Europe, considering how well it sells in North America. And no Camry Hybrid?

  6. ES and Camry are not offered in estate/station wagon versions, which basically kills the volume. Not sure about pan-european numbers, but at least here (Norway), sedans are not very popular. Audi A6 sedan is a rare sight, while the A6 Avant is quite common. This is also illustrated with the sales numbers for Corolla vs. Auris (Matrix in U.S), basically the same car in sedan and hatchback versions: Auris outsold Corolla more than 2 to 1. Not sure exactly why this happens.

    As for the Camry, it was a fairly popular car in the 80’s and early 90’s, selling 4-5000 a year in Norway (~5% market share) In 2002 the sales had dropped to 95 cars(!) and it was discontinued in 2004. Most people found the Avensis estate to be adequate, while people looking for a large sedan jumped to the German premium brands. A similar trend was seen throughout Europe.

    I’d say the Camry hybrid would get decent sales, since it would be the only hybrid car in that segment (for a while, there is no Accord hybrid here either), but I guess Toyota will rather push the new dedicated hybrid?