Lexus Video for the 2008 US Open


The 2008 US Open is being played this week, and Lexus is one of the event’s four sponsors. As expected, there’s some fairly extensive Lexus advertising being put together, including a funny short film featuring Annika Sorenstam, Charles Howell III, Raymond Floyd and Chi Chi Rodriguez in a car race to the Open (image below leads to video):

Lexus US Open Pro Video

Between this video and last year’s US Tennis Open advert, these sports sponsorships sure seem to bring out the lighter side of Lexus marketing.

(Also, on a related note, I read this interesting article about the USGA’s new corporate sponsorships and how it breaks down. Indepth and informative, if you’re interested in such things.)

Comments


Comments


  1. Anyone know why Raymond Floyd isn’t driving in this ad?  He’s sitting in the back seat of his car - the other 3 pros are driving themselves.  What’s up with that?

  2. I thought the same thing, but considering that the size of the LS 600hL, it’s probably to enforce that the car is meant to be a executive limousine.