Toyota on the Lexus F Model Design


Lexus GS-F Rendering

Ward’s Auto had a chance to sit down with Toyota Design Chief Wahei Hirai to discuss the unfavorable reaction to the Lexus IS-F’s design:

Critics say the derivative does not distinguish itself enough from the current IS, especially with the interior, and that its bulbous nose is downright ugly.

Toyota Motor Corp. design chief Wahei Hirai is familiar with the complaints but says creating a unique feel for all F-performance models, more of which are said to be coming, is a bigger priority than tweaking the IS-F.

“We have to establish our own identity as a Lexus premium brand,” Hirai says at an event here during the Tokyo auto show. “Maybe we will put some flavor or dynamics, or more emotion, toward (F models) than the basic Lexus design.”

For one thing, Lexus can be more aggressive in designing its F cars than the German brands, Hirai says. “They appreciate consistency, or continuity, very much. We like to make (our vehicles) a different way.”

There’s a bit of circular logic in Hirai’s response, which almost sounds as though future F models will be uniquely designed. In a way, it makes sense, the GS may be the only other model that could pull off the IS-F design elements, and it sounds like there’s much more than a GS-F in the pipeline. Maybe we’ll actually see an RX-F!

Comments


Comments


  1. I thought the criticism also included the other way around, that Lexus did too much to distinguish the IS-F from the current IS?

  2. The whole thing’s entirely confusing, seems like people wanted an IS exterior and a non-IS interior. I guess Lexus should have just turned the model inside out.

  3. Yeah, I kinda wish they offered a ‘less flashy’ outward version of the IS-F. The styling this time around looks in pictures rather bodykit-excessive, although in person it’s more subtle.