Lexus RX Commercial: Pop-Up Book


I’ve been waiting to see this RX commercial ever since I was sent some behind-the-scenes photos of the filming, and the final cut doesn’t disappoint:

It’s hard to imagine the amount of planning necessary to pull off something like this, which doesn’t seem to use any digital effects at all. I’m surprised by the factory setting, though, which seems a stark contrast to the commercial’s vibrant centerpiece.

(If this version is too lo-fi for you, there’s a much bigger video over at Creativity Online.)

Comments


Comments


  1. This commercial is pure genius!  Definitely one of the most creative ideas I’ve seen in years.  Way to go Lexus.