SEMA 2007: Lexus IS-F Events

The Lexus IS-F @ SEMA 2007

Also announced for 2007 SEMA Show is a host of events centering around the Lexus IS-F, which will be available for test drives for the first time ever.

The car will also be mounted on a dynamometer, just like the recent Taste of Lexus events, where attendees can spin the wheels to their heart’s content should they fail to secure a test drive spot.

And wait, there’s more:

In addition, three synced racing simulators featuring an IS-F sports seat with vibration and sound, and three flat screens, will allow gaming fans a chance to virtually drive the all-new Lexus and compete against each other on a choice of three tracks. A fourth flat screen showing all three cars in race mode will be available for observers. Attendees will be able to take home a cd-version of the specially designed video game.

A specially designed IS-F video game? Lexus is clearly going all out for this event! Makes sense though, considering the company’s newfound performance-oriented attitude.

There was also mention that the event will be the official debut of the IS-F, which I found a little confusing. The car, scheduled for showrooms in early 2008, was introduced at the 2007 Detroit Auto Show, which I would classify as its official debut, though this may be in reference to the final production model.

My only other thought is that SEMA may see the release of the IS-F’s official specifications, and finally put an end to all the speculation.



  1. If they wanted a realistic racing simulator with the seats, it shouldn’t have any vibration or sound to show off Lexus luxury. And speaking of video games, I wonder how many new racing video games will feature an IS-F? I remember Need for Speed Most Wanted featured the IS300, but unfortunately it was the first and slowest car. Lexus deserves more than that.

  2. Yeah, during my time playing Forza Motorsport, I was really disappointed with the IS 300 and the SC 430, which should never be in a racing game, to tell you the truth.

    I’m looking forward to trying this IS-F game, when it eventually leaks.