Classic 1990 LS 400 Commercials

Someone must have been digging through their old VCR tapes, because here’s two VHS quality commercials from the LS 400’s inaugural advertising campaign:

Funny story about the first commercial, taken from the book Lexus: The Relentless Pursuit:

What the ad didn’t say — and what Team One [Lexus’ Advertising Agency] members didn’t know until later — was that gold-plated sensors are standard on almost every car. However, few in the viewing audience seemed to notice and it served its purpose by reinforcing the notion that Lexus was synonymous with quality of the highest standard.



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